Kindred Futures fully embraces that investing in building
Black wealth helps facilitate economies that work for all.
We invite you to join Kindred Futures in our Talented 90th Campaign, a call-to-action campaign that urges us to redefine wealth for Black communities and prioritize investments in the broader 90th percentile to transcend Black Exceptionalism. This effort is inspired by W.E.B. Du Bois’ concept of the Talented Tenth, which he popularized in 1903 as a pathway to full citizenship and equal rights for African Americans and refined in later years.
Our campaign offers a renewed conceptualization — expanding the focus to uplift the many, not just the few. It positions the Talented 90th as the path towards shared prosperity as it redefines wealth and produces solutions that are community-centered and led. We are committed to supporting 2 million Black households in the American South that have zero or negative net worth.
Be part of the change. Donate today at kindredfutures.org/donate
Your donation will help:
- Fund critical research to identify barriers and solutions for building Black wealth, like our “Building a Beloved Economy” “Roots of Wealth” and “Standing on Business Brief” that ultimately leverages your dollars to marshal public and private investments to support chronically disinvested communities.
- Accelerate promising policy solutions to achieve scalable impact. We are co-leading a coalition to launch a baby bonds program for children born into households with the lowest wealth.
- Support and expand a dynamic coalition of Black Community Wealth Network, connecting over 40 organizations that are advancing a shared results agenda to bolster collective Black wealth across the South. Bolster capacity for Business Serving Organizations (BSOs) to enhance support for small businesses through technical assistance and building operational infrastructure for businesses.
- Support shared ownership models, like employee-owned businesses, to create sustainable wealth for communities.